Marketing For Nokia

Question- Write a Report on how to doMarketing For Nokia? Table of Contents Introduction 4 Ps of Nokia Control and Evaluation Conclusion References Introduction Nokia is one of the leading manufacturers of cellular phones across the Telecommunications Industry. The company has contributed significantly in the mobile telephony industry and also assisted the development of GSM standards in the mobile world. This company was incorporated in the Year 1967 in Finland. 4 Ps of Nokia The Marketing Mix is a useful tool in the hands of companies for successful brand offerings of their respective products in the markets. This tool comprises of 4 Ps of marketing at address the nature of the Product, price, promotion and Place of the offerings (Banting and Ross, 2010). Let us analyze the 4 Ps for Brand Nokia: Product The simple and easy featured product was indeed the core benefit that attracted most of the customers towards the brand Nokia before the smart phone age. The company Nokia has currently tied up with Microsoft for offering smart phones in the Market. The mobile phones offered are in variety of designs such as slide sets, flip sets, sets with rotating cameras, touch screen phones etc. Nokia Lumina and Nokia Asha are the top selling products of this brand (Versace, 2013). Place The efficient distribution channels of this company are the key support for the company in bringing its products to the markets. The company offers its products in the markets through various retailers and distributors who are established players in the mobile operation business. Price The smart phone prices for Nokia are in the range of Rs 5,000 to Rs 50,000 depending upon the variety of features that these phones offer. Promotion Television, Radio and print Advertisement are the key promotion avenues for the company. Control and Evaluation The company Nokias missions to rebuild its leadership position in the competitive markets where almost every competitors is offering smart phones with advanced features. The Company endeavors to progress and gain control of the market competition through its strategic tie up with Microsoft (Wearden, 2011). The threat from the existing rivals is evaluated to be the most serious business sustenance risk for the company. However the companys research and developmental team has managed to create some attractive products in its Lumina series that are attracting good demand in the markets (Brown, 2012). The company can retake the charge of its leadership status in the markets with consistent efforts of developing innovative products with latest technologies and impressive designs. The company is also looking forward to implement differentiation strategy in its product development to win the fierce market competition. Conclusion The company Nokia is currently at a critical mode, wherein significant change is desired in terms of Product Up gradation by adapting to the latest smart phone technologies as offered by its competitors. The company may also adapt better promotion methods to communicate with the target audience of the new offerings planned by the company. References Banting Peter, Ross Randolph, 2010, The Marketing Mix, Journal of Academy of Marketing science, pp- 102-115. Brown Abraham, 2012, Nokia looks more promising after painful, but necessary job cuts. Drucker, P., 1973, Management: Task, Responsibilities and Practices, New York: Harper and Row Kotler Philip, 2012, Marketing Management Pearson Education. Versace Christopher, 2013, If not together, whats ahead for Nokia and Microsoft? Wearden Graeme, 2011, Nokia and Microsoft sign strategic tie-up.